Social Impact Review



In 2018, we launched MacPawCares as a series of company’s social impact initiatives to commemorate our 10th anniversary. These projects aimed to address pressing societal challenges. Since then, MacPawCares has grown from employee-inspired initiatives to a full-fledged corporate social responsibility program.

Despite enduring the ongoing war launched by russia in Ukraine, we have remained steadfast in our commitment to our principles. The resilience, determination, and courage exhibited by Ukrainians, coupled with the compassion and support of our partners and clients from around the globe, have created an indomitable force for good.

This overview showcases the transformative stories and achievements we've made together. Thank you for your unwavering support and belief in our vision.

With gratitude,
Oleksandr Kosovan
Founder and CEO of MacPaw

Core Values

At MacPaw, we're redefining technology's role in society. Our products are not just tools; they're catalysts for a future where tech enhances human lives.

Our ethos is simple:


Tackling challenges
head-on for meaningful change.


Crafting solutions that captivate and endure.


Emphasizing compassion and connection in the tech world.

MacPaw's CSR Goals


Promote health and well-being.


Enhance quality education.


Support decent work and economic growth.


Foster sustainable communities.


Encourage responsible consumption and production.


Cultivate global partnerships.

CSR Ecosystem

CSR Ecosystem


#MacPawCares is a series of social initiatives launched in 2018 to address various issues in Ukraine, it encompasses:








Hours taken of work by




Kyiv, Donetsk, Luhansk, Kharkiv, Kherson, Mykolaiv, Ivano-Frankivsk, Lviv, Dnipro, Zaporizhzhia


Trash Cleanup

Since 2019, we spearheaded several environmental initiative #CleanMyCity to clear trash from Kyiv's urban spaces, branching out into #CleanMyCarpathians and #CleanMySea.

Over 2019-2021 years:

Planting Trees

We want to help preserve green spots in Kyiv and make them comfortable for all.

That’s why we supported the renovation of the Fomin Botanical Gardens and SamoSad public space in Kyiv.

In March 2020 MacPaw took part in the reforestation in Koncha-Zaspa, an area south of Kyiv, after a forest fire badly affected the area.

Science and Education

Actively removing barriers to entry

The Ukrainian scientists from the the Antarctic Vernadsky Research Base are exploring the problems of microplastics in the oceans.

We supported the researchers with:

The MacPaw flag has been waving in Antarctica since

May 22, 2019

Ukrainian Emerging Leaders Program

UELP is a 10-month training fellowship at Stanford University for policymakers, legal professionals, entrepreneurs, and leaders of civil society organizations.

The program includes academic courses, events, and community engagement as well as visits to Silicon Valley tech companies. MacPaw joined the program to help fund scholarships for the participants.

So far, 12 Ukrainian agents of change graduated the program


Anti-Covid Action

Back in 2020, when COVID-19 pandemic hit the world, we as a socially responsible company, decided to act.

Wheelchair-accessible Taxi



In 2023, Ukraine’s taxi service Uklon introduced a new option – accessible taxis for wheelchair users. MacPaw joined this initiative and allocated over $50 000 towards this project.

The drivers took a training course in communication and interaction with people with disabilities by Dostupno.UA, an NGO working on normalizing disabilities and promoting accessibility in Ukraine.

MacPaw Foundation

In 2016, MacPaw established a charity arm — the MacPaw Foundation aimed at launching and supporting the company's social projects. On February 24, 2022, russia launched a full-scale invasion of Ukraine.

Since then, we have shifted our focus to:


Focus 1

Providing Ukrainian defenders with non-lethal help.


Focus 2

Supporting our mobilized employees and their families.


Focus 3

Donating to Ukrainian volunteers saving people’s lives on the ground.


Focus 4

Launching emergency response initiatives.

MacPaw Foundation in numbers:

Donated for charity and purchasing of aid.

Donations received from MacPaw’s customers and supporters.

Packages of humanitarian aid collected and delivered to people of the liberated Kherson Region

Innovating for Impact

MacPaw's commitment to driving technological innovation and community development is evident in our strategic investments and support for growth creativity across multiple sectors.




Established in 2013 and co-founded by Oleksandr Kosovan, CEO of MacPaw, the SMRK VC Fund focuses on venture investments in startups at both the seed and pre-seed stages. It has been involved in various notable projects like Esper Bionics, AJAX, Deus Robotics, and Aspichi.



$1.5 million investment


$1.5 million investment

Promprylad.Renovation is an innovative hub created within a revitalized old factory in Ivano-Frankivsk, Ukraine. MacPaw believes in creating spaces where the economy, urban planning, art, and education can thrive together.


Support for OpenSource Projects via OpenCollective


Support for OpenSource Projects via OpenCollective


Beginning in 2021, MacPaw has actively supported open-source software through OpenCollective. With our contribution we aim to enable these projects to develop and realize their full potential, bringing forth innovative solutions and ideas.

Empowering Communities

MacPaw is steadfast in its commitment to community enrichment, leveraging corporate initiatives, partnerships, and philanthropic efforts to achieve positive change globally.


Mac Admins Foundation

MacPaw is a proud sponsor, enhancing the global community of Apple device managers through best practice sharing and collaboration.


Fixel Font

Partnering with AlphaBravo, we launched Fixel font, which supports over 40 languages and has been downloaded more than 35,000 times. Fixel is available to the design community for free.


The Repair Association

MacPaw joined The Repair Association, advocating for sustainable technology practices and the Right to Repair, aiming to decrease electronic waste and CO2 emissions.


Freelancers Union

Started collaborating to support US independent workers, offering 30 days of free access to CleanMyMac X and Setapp, alongside sponsoring resources at the Freelancers Hub in Brooklyn.


MacPaw Space

Established as an innovative hub for creative and professional collaboration, hosting over 100 events promoting idea sharing and supporting Ukraine's resilient spirit.



Name awards
American Advertising Federation Mosaic Award
Partnership for Sustainability Award 2023
PRNEWS Platinum Awards 2023 shortlisted
Gold AMEC Awards 2023
GOLD Effie Awards Ukraine 2023
Want to learn more about our commitments?
Get in touch!